- 3rd Rule Book Review
The 1 Page Marketing Plan is a book that shows you how MARKETING (not your products or services) is the ONLY power source that drives UP the sales of your products/services to the point where you'll make Jeff Bezos (owner of Amazon) envious of all the money you're making.
If you're an aspiring or a current business owner, marketing MUST be part of your skill set in order to build & run a successful business. You as the owner/C.E.O. of the business got the greatest product/service in the entire universe that NOBODY buys. Why?
- They are unaware of the existence of your great product
- They don't trust the product/service
- They don't trust or like the company that sells the product/service
- They don't trust or like you as the owner/C.E.O. of the business that sells the product/service
- The marketing you do engage in doesn't compel people to buy what your business is selling
To remedy ALL (not some or most) those issues; you need marketing skills or to hire a marketer who understands the trends & psychology (among other factors) that shapes the market environment your business operates in. A good marketer will produce a solid marketing plan that drives up sales based on the marketer's sound market analysis.
This book will give you that sound market understanding on all the issues listed above; to enable you to perform a sound market analysis -- resulting in a sound marketing plan.
It's not just about building A business: it's about building a SUCCESSFUL business. The 1 Page Marketing Plan shows you the way.
- Publisher Book Description
WARNING: Do Not Read This Book If You Hate Money
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you’ll discover:
- How to get new customers, clients or patients and how to make more profit from existing ones.
- Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
- How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
- A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
- How to annihilate competitors and make yourself the only logical choice.
- How to get amazing results on a small budget using the secrets of direct response marketing.
- How to charge high prices for your products and services and have customers actually thank you for it.
- Editorial Review(s)
Review
"Everybody knows marketing is getting too complicated. Allan Dib solves that problem with his brilliant new book. Read it and simplify your life."
--Al Ries, author, Positioning: The Battle For Your Mind
About the Author
Allan Dib is a serial entrepreneur, rebellious marketer and technology expert. He has started, grown and successfully exited multiple businesses in various industries. His last business was in the hyper-competitive telecommunications industry. It went from startup to four years later being named by Business Review Weekly (BRW) as one of Australia's fastest growing companies - earning a spot in the coveted BRW Fast 100 list. Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. As a highly sought after business coach, consultant and public speaker, he frequently shares his proven strategies and cutting edge tactics with people all over the world.
